StevensIS - It's all about relationships
Businesses have embraced new technology and media to help create awareness in the marketplace and bring new prospects into their sales pipeline. Once there, however, they continued to use old and inefficient methods to transform these prospects from passive participants to passionate buyers.
Advertising to the masses is effective in identifying prospects, but once they are in your sales stream– it's all-personal.
That's the idea behind StevensIS automated sales stream.
StevensIS - The power behind your sales pipeline
We harness the power of new and emerging technologies to automate your sales stream, populate it with customized print, web, e-mail, direct mail, and digital content, and then monitor the results.
This customization goes well beyond just name and title; the message itself can be tailored for each interaction, focusing on that prospect's specific wants and needs. Never again will a prospect have to wade through generalized sales information to find what he or she needs, or become distracted by repetitive messaging. StevensIS automated sales stream keeps prospects laser-focused on their own particular purchase path.
Each interaction with a prospect is constantly monitored, eventually revealing the most effective response message at every touchpoint. Over time your sales stream becomes more effective, generating an ever-increasing number of sales.
StevensIS – Bring Sales & Marketing together at last
Perhaps the relationship most affected by StevensIS is the one between your Sales and Marketing teams.
Our automated sales stream maximizes the impact of every interaction, be it a print, online or personal contact. These interactions are synchronized and monitored. The response from one determines the content for the next. Personal contact, online engagements and collateral materials are completely integrated.
Marketing Directors
With StevensIS, Marketing Directors can now arm their sales force with relevant customized materials. Because all pieces are monitored for response rate, the system itself provides ROI at every touchpoint.
StevensIS affords Marketing Directors complete control over messaging and content allowing them to maintain brand consistency throughout. StevensIS is a content management system for your entire sales stream making it easier to respond with content updates.
Sales Directors
StevensIS provides that all-important direct conduit from Sales to Marketing. Automation means that your sales force will spend little or no time creating or modifying their own sales materials, or supplying reams of information to a prospect that is repetitive or simply not relevant to their specific needs.
This means your sales force will spend more time selling and less time mired in administrative detail.